Monday
23.09.04

Tune in and listen to Harry Elonen at Mojang Studios talk about how we created the new franchise-wide brand identity for Minecraft on the A change of brand podcast.

Since its creation in 2009, Minecraft has rapidly grown to become one of the world’s best-selling and most popular games with over 132 million players each month. But during this process the Minecraft brand had started to feel fragmented and without clear direction.

Together with the Minecraft Brand Direction & Creative team we’ve created a design system and philosophy that brings together all the many parts of the Minecraft universe, from games to services, tv shows, festivals, events, toys and partnerships.

A Change of Brand is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster.

Listen to the podcast here
View the Minecraft project here

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