First glimpse of the Eurovision 2024 brand identity
Friday
23.12.15
We are proud to introduce the new concept and brand identity for Eurovision 2024.
We merge the beauty of the Northern Lights with a modern interpretation of a music equalizer, creating a contemporary and flexible visual symphony of light and sound. Built to move, celebrate, and engage. Framing the greatest show on earth.
‘We are so proud to present an identity that is designed to be flexible and useful both on and off screen. It is inspired by the magnificent ‘northern lights’, the beauty and mystery of which has been transformed into ‘The Eurovision Lights’. It is a captivating and beautiful mix of the Eurovision Song Contest’s sparkling brand colours that will not only be seen across the three live shows but also in exciting variations in different contexts across the event’s digital platforms and gives a Eurovision feel in Malmö’s urban spaces.’ says SVT’s Christel Tholse Willers, Deputy Executive Producer of the Eurovision Song Contest 2024.
Created in close collaboration with the in-house team at SVT and production company Uncut as project lead.
The Eurovision Song Contest will take place in Malmö, Sweden in May 2024.
Much, much more to come!
Read more here
