Gold in Pentawards!
We are proud to announce that our packaging design for Scandinavian Airlines has won gold in Pentawards, the world’s leading packaging design competition. This globally accredited award is the definitive symbol of creative excellence in packaging, and out of over 2,000 entries from more than 60 countries, we are extremely honored to have won gold in the food category.
Scandinavia’s leading airline SAS aims to reach strict sustainability goals, and one initiative towards more sustainable travel, involves minimizing waste and use of fossil fuel plastics through a sustainable food packaging solution. The smart design of the New Nordic by SAS cube saves up to 51 tons of plastic per year. The lightweight packaging lessens onboard mass balancing the carbon impact; a contributor to sustainable travel. The food concept by New Nordic transforms the meal experience on board, focusing on sustainability with locally produced and seasonal ingredients.
See the work here