New Nordic wins Red Dot
We are happy to share that our latest work for Scandinavian Airlines has been awarded in the prestigious Red Dot Awards. For over 65 years creative agencies, designers and producers all over the world has shared their work in the Red Dot and the distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design.
Scandinavia’s leading airline SAS aims to reach strict sustainability goals, and one initiative towards more sustainable travel, involves minimizing waste and use of fossil fuel plastics through a sustainable food packaging solution. The smart design of the New Nordic by SAS cube saves up to 51 tons of plastic per year. The lightweight packaging lessens onboard mass balancing the carbon impact; a contributor to sustainable travel. The food concept by New Nordic transforms the meal experience on board, focusing on sustainability with locally produced and seasonal ingredients.
See the work here