Welcome Amanda

New Business Director

To help our clients navigate the next era of digital brand experiences, we’re very excited to welcome Amanda Ehrnrooth to our Stockholm studio!

Amanda is a dynamic strategic leader with over a decade of experience driving brand, innovation, and digital growth.

Before joining Bold, she spent several years at Nike inside the Marketplace Innovation Studio, where she led geo and global brand and innovation initiatives. Her work included experimenting with emerging technologies to unlock new ways of creating brand value, leading cross-functional teams, and shaping scalable digital activations worldwide. Prior to Nike, she consulted with multiple Nordic brands to refine positioning, identity, and digital ecosystems.

“The experience economy has entered a new phase: AI is reshaping how we choose, connect, and experience brands. Choice is abundant and attention fleeting. The brands that succeed combine craft with strategy, embedding brand thinking with real-time responsiveness into products and experiences so every interaction feels personal, intentional, and distinctive. This new era belongs to those who dare to shape brand experiences that feel alive.”

Welcome Amanda to the Bold family!