Welcome Gabrielle

Brand Strategist

We’re very happy to welcome Gabrielle Olivas to our Stockholm studio as Brand Strategist.

Originally from California and most recently based in Copenhagen, Gabby brings experience across brand strategy, identity and experience. She’s a firm believer that brand means business – not just a story or a set of colours and symbols, but a way to set direction across an entire organisation.

Most recently, Gabby was Senior Strategist at digital agency Signifly in Copenhagen, working at the intersection of strategy, identity and experience to help brands become remembered, rebought and revered. Her experience spans industries and stages of growth, working with clients including Novo Nordisk, 7-Eleven, Ferm Living, StormGeo and Cecilie Bahnsen, as well as founders of startups and scaleups defining new industries and technologies.

“It’s never been easier to launch a brand or harder to build ideas that stick. As execution alone is no longer the moat, craft and creativity become even more important. Bold has both in spades, and I’m excited to join a team of big thinkers and doers who believe in the business of brand.”

Welcome to Bold, Gabby! 🖤