Welcome Isabelle

Senior Designer

We’re very happy to welcome Isabelle Rudström-Österlund to our Stockholm studio as Senior Designer.

With over 13 years of experience spanning branding, design and creative strategy, Isabelle has worked across leading agencies, tech companies and global brands in Europe and the US.

Most recently, Isabelle co-founded the branding agency Human, creating human-centric brands and experiences in a tech-driven world. Before that, she worked as Design Director for Apple at TBWA\Media Arts Lab in Los Angeles. Her experience also includes roles as Design Lead at Familjen, Lead Brand Designer at Tink, and Designer at R/GA London, where she was part of the Nike team.

Throughout her career, Isabelle has combined hands-on craft with creative leadership, guiding teams and organizations to create lasting connections through design, technology and storytelling.

“What attracted me to Bold is the importance they place on strategy as the foundation for great creative work. The strongest brands are built on a clear point of view and a deep understanding of people, culture and business. It’s that understanding that shapes strategy and lays the foundation for meaningful design, creative excellence and strong brand experiences. Bold has a rare ability to combine strategic thinking with exceptional creative craft, always finding the right solution for the challenge at hand. I’m excited to join a team that shares that mindset.”