Welcome Will

Senior Motion Designer

We’re happy to welcome Will Chappell to our Stockholm studio.

Will joins us Bold as Senior Motion Designer, bringing over a decade of experience in motion and brand design. After building his career in London, he now joins our team in Stockholm.

He began his career at a small video production studio, where he developed a strong foundation in digital animation and visual storytelling, working with clients such as Expedia, Selfridges and Formula 1.

He later moved into the world of branding at Saffron, collaborating with designers and strategists to create motion brand identities for companies including Meta, Amazon Ads, IG, A1 and Repsol.

“Motion is too often treated as something that comes in at the end of a branding process, an afterthought. I’m joining a team at Bold that sees it as part of the thinking from the start.”

Welcome Will, to the Bold family!