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Welcome new Creative Director Mattias


We are very excited about welcoming Mattias Frodlund Moe to Bold as Creative Director. Mattias has over 23 years of experience within design and branding; both in Sweden and abroad. Mattias started out as an Art Director and later moved on to design, branding and architecture. On his vast list of clients, we find well-known brands such as Mercedes-Benz, Emirates Airlines, Coca-Cola, SAS, Wilhelmsen, P&G, SFMoma to name a few. In addition, he has 7 years of experience from the architectural scene at the internationally acclaimed architecture firm Snøhetta (Oslo, New York) – with participation and conceptual work for great projects such as “Shanghai Grand Opera House”, “Les Lumières Pleyel Masterplan”, “Under restaurant” in Norway and “The Pavilia Bay” in Hong Kong. Mattias’s expertise in concepts and physical environments is a great addition for Bold towards an innovative, multidisciplinary and international direction.

“For me, Bold was the perfect match – with their deep understanding of design strategies combined with accurate craftsmanship – I felt they had the best prerequisites to enable full creativity and at the same time ensure relevance and optimal results. I’ve worked with clients from all over the world, from Shanghai to San Francisco; both in branding projects as well as architecture. But what really makes sense to me is the belief in strong holistic concepts – whatever the discipline. Given this, I believe that this insight together with my experience from the global branding and architectural scene would imbue Bold and build an even stronger offering. I advocate an interdisciplinary working methodology without hierarchies and believe that inspiration and motivation are signs of good leadership. As Creative Director at Bold I would like to encourage curiosity, creativity and free thinking”



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