Welcome Sidney Lim
We’re excited to welcome yet another creative superstar to the Stockholm creative team – Design Director Sidney Lim!
Born and bred in Singapore, Sidney spent the past decade in London and San Francisco, before finally relocating to ‘sunny’ Stockholm in the spring of 2021.
In that time, he has cut his teeth at leading creative shops on both sides of the Atlantic such as Wolff Olins (London) and Collins (San Francisco), and worked on prominent projects with clients such as Galeries Lafayette, Uber, McKinsey & Company, Alibaba and the San Francisco Symphony. Most recently, Sidney took a dip on the client’s side at Klarna, where as Brand Design Lead he led and oversaw the major redesign and launch of Klarna’s iconic brand portal. His work over the years has been recognised by many major industry awards, including the D&AD, Art Directors Club of New York, The One Club, and Cannes Lions.
Sidney believes in doing work that’s unapologetic in spirit, because a brand’s main job is to be memorable and stick in the minds of people. “Nice is good, but nice is also boring. I’m really excited to work with everyone here at Bold to create work that is challenging, characterful and not too burdened by prevailing conventions, trends, and the cultural zeitgeist!”