1937

An authentic barbershop experience

Authentic masculine experience
The barbershop’s heritage and its owner Jonas Shiran Larsen is still a beacon of masculinity in Copenhagen today. Widely recognized as the best haircut and shave in Copenhagen, the shop and its barbers welcome the average family man, heads of state, celebrities, young professionals and other men in search of an authentic masculine experience.

The barbershop on Vognmagergade dates back to 1912, long before the iconic Copenhagen Gutenberghus was rebuilt in 1937. According to legend, during the rebuild of 1937, the building tycoon (I.C. Petersen) demanded his favorite barber remain on the floor level so he could get his daily shave and weekly haircut.

Celebrating Bauhaus designs and graphic geometry, the typeface, Brown, references a historic, yet current expression. Its simplicity combines the modern attitude of the barbershop and its history.

As a tribute to the longevity of the barbershop, the salon retains its simple and understated exterior and honest interior. The shop looks like it did in 1937, with tiled floors, original chairs, mirrors and decor. Building from the facade lines, we crafted a unique seal to stamp every single product with the legacy of Vognmagergade.

Based on the idea that traveling with toiletries can be a hassle, we designed a fresh take on hair wax. This exclusive box set made from high-end material contains simple wax satchels, which are easy to pack for short trips.

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