Apotek Hjärtat is Sweden’s largest private pharmacy chain with over 390 pharmacies nationwide. Our mission was to develop a visual design concept that strengthens Apotek Hjärtat’s already strong position, clarifying the brand’s core values and distinguish them from their competitors.

The heart; a prerequisite for all human life, it’s organic and vibrant and is Apotek Hjärtat’s strongest recognition factor. Our visual design concept elevates this, creating a versatile, humane and warm world that is directly recognizable and clearly distinguishes them from their competitors. In short, a concept entirely From the Heart.

Through this concept we created a broad and flexible toolbox that communicates a distinct expression – a world, regardless of channel or discipline, for every conceivable need. The systematically built toolbox is easy to use, both for internal and external resources, addressing all their needs.