EuroPride
Loud & Proud
Project summary
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Loud & Proud
The Pride movement was born in New York City in 1970 celebrating dignity, equal rights, sexual diversity and gender variance. EuroPride is a pan-European international event dedicated to LGBTI pride, hosted by a different European city each year. During the summer of 2018 EuroPride was hosted by Sweden.
The core of the identity is the tailor made variable font EuroPride Sans that adapts and reacts to its surroundings, refusing to be silent.







"Pride started us a riot, and it still is. It's about one week for LGBT rights. It's important for everybody to show who they are, to be proud of who they are, and to love whoever they want to love."


Postmuseum
From pre to post
Arts & Culture
Typeface Development, Brand Activation, Brand Design, +1