Eurovision 2024
The Eurovision Lights

Project information

Eurovision, the world’s largest annual live television event, has skyrocketed in popularity and scale since its inception in 1956, and the competition’s 68th edition in Sweden was in search of a strong progressive visual brand that thrusts it into the future, while also embracing the countless different ways that viewers interact with it in today’s world.

Three main goals shaped the overall approach to this brief: first, to bring a contemporary Swedish sensibility to Eurovision by amplifying clean, intentional design; second, to spotlight a wide array of bright vibrant colours as a break from the visual conventions of previous editions; and most importantly, to adopt a system-first perspective that prioritises adaptability and coherence across stage, television and environmental touchpoints.

‘The Eurovision Lights’ was our answer to this question — a concept built purely on simple linear gradients that take their inspiration from the vertical lines that permeate both the northern lights and sound equalisers, remixed in the neon-pop colours of the Eurovision core brand palette. The minimalism of these gradients contrasts with its maximalist visual impact, forming the basis of a versatile system that can effortlessly flex from expressive to subdued, motion to static, digital to print whilst never looking the same.

ESC 2024 in numbers

163 million viewers 156 voting countries Highest youth audience share on record 486 million unique accounts reached on TikTok 6.5 billion views of #Eurovision2024 on TikTok

Services

Concept Development Brand Asset Development Design System Motion System & Production Brand Guidelines Brand Activation (digital and print) Implementation

Project partners

Creative and strategic direction: Uncut Visual identity: Bold Stage team: Florian Wieder, Fredrik Stormby, Green Wall Designs TV graphics: SVT Voting graphics: VXO Lead motion designer: Kristian Bjureby Documentation photography: Layers

Project summary

A vibrant and dynamic brand identity for the world’s largest annual live television event, merging the beauty of the Northern Lights with a modern interpretation of a music equalizer. A contemporary and flexible visual symphony of light and sound.

ESC 2024 in numbers

163

Million viewers

156

Voting countries

486

Million unique accounts reached on TikTok

6.5

Billion views of #Eurovision2024 on TikTok

+

Highest youth audience share on record

Image: Daniel Stridh

"Our goal was to create the best live television show on earth and we’re incredibly proud of this stunning brand identity. The team crafted a fresh, innovative look that captures the vibrant spirit of Eurovision — uniting fans around the world and enhancing their experience both on-screen and off. I still get goosebumps and love this unforgettable design".

Christel Tholse Willers
Executive Producer

Öresund Bridge, 10 May 2024. Image: Fredrik Johansson

Image: Daniel Stridh

Image: Axel Boberg

Image: Ralph Larmann