Gadens Stemmer
A place to be heard

Summary

Gadens Stemmer exists to create meaningful, life-changing connections between society and people who have lived on its margins. Gadens Stemmer came to us with a wish to bring their stories, and the people behind them, to life in a re-brand aimed at increasing the impact of the organisation.

Our work re-brand serves as a representation of lived experiences. It’s raw, authentic, and human. It reflects the hard realities of the streets while also humanising social vulnerability.

The core idea in the re-brand is giving the people in Gadens Stemmer a place to be heard. A voice. It’s about honest conversations, building bridges across society, and opening doors to a world many ignore or keep at a distance.

We built a coherent identity and communication system around the idea of “The Voice”. Every element is chosen for what it signals in context. Typography, imagery, and layout prioritise presence over polish; textures and materials reference the street without turning people into symbols; the copy is direct and listener-first.

The system scales from tour materials and wayfinding to digital touchpoints, partnerships, and campaigns. It helps the guides share their stories safely and clearly, and helps audiences listen, reflect, and act. The new logo is a contrast to the vulnerability of the pictures, the language, the people. Now that we got your attention with the logo, you’ll understand how perfectly human the people of Gadens Stemmer are.

With the new logo Gadens Stemmer now has a tool to catch your attention, so they better can humanise and accelerate social change.

Now, Gadens Stemmer has a consistent brand, language and platform that help them humanise and accelerate social change.

Explore gadensstemmer.dk

From Gadens Stemmer

"BOLD managed to place the guides and their experiences at the center in a way that is both aesthetically strong, respectful, and authentic. They understood that the guides and their stories are not merely content, but the very foundation of Gadens Stemmer, and let this be the defining element in both design, structure, and user experience." – Vickie Bak Laursen, Managing Director

Services

Strategy & Conceptual development Visual Identity Digital design Art direction

Partners

Photography: Lasse Bak Mejlvang Campaign: &Co – NoA Development: Not a Number®

The logo had to have power

Think punk, Black Flag, brutalism. Think simplicity, honestly. Rawness. See it as fragile stories piled on top if each other, trying to find a way. See it as streets without a final destination. See it as a “Here we are!”