Genus
Simple solutions

Project information

Genus is a sustainable and adaptable low-code application development platform in which human and software play equally vital parts. By enabling fast, easy, unique and holistic solutions for your business, they create simple solutions for complex challenges.

Our solution highlights the simplicity of complexity by leveraging an icon highlighting the most recognizable part of the letter G. Genus is the vital part that makes your applications tick.

The layout system highlights the G-shape through the placement of the symbol. The timeless colour palette and typography assert a strong minimalism and no fuzz aesthetic that reflects the function of the product.

Warm and textured photography creates a human contrast to the digital sharpness of the identity. The photo concept highlights the modern business engineers creating and building with Genus.