Mix. Match. Combine.

Hemköp is one of Swedens most well known grocery store chains with around 200 stores across the country. Our assignment for Hemköp was to create an inspiring brand identity for the Hemköp City Stockholm store. It was a part of the new store renovation and needed to breathe joy for food, good conscience and inspire to try new things. Our new visual world is all about food combinations. Meetings between inspirational chefs, bakers and florists. Between consumers and store staff and above all between tasty ingredients and flavors.

Hemköp carefully selects good products and raw materials and shares their best cooking tips. They inspire consumers to create new dishes and better eating habits. We created an inviting and inspirational expression that is Hemköp’s own and is inspired by unexpected and playful mixes.

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