We created a dynamic and playful identity inspired by the museum’s mission: to create curiosity and interest in history and to get the visitor to reflect on the link between our past and present.

The logo is a combination of a classic serif font and a modern sans-serif font. The serif part can be replaced with historical artefacts giving the museum an opportunity to be playful in their visual expressions and display the museum’s breadth of exhibitions and activities. The combination of classic and modern is also applied as a graphical theme in the museum’s typography, symbols and imagery. The result is an inspiring identity that allows for endless communication possibilities.

The Swedish History Museum does not only exhibit Sweden’s precious artefacts but is also a museum full of exciting stories. From this insight, we invited twelve archaeologists from the museum to write a few words about their favourite objects from the museum’s collection. The result is a book containing thirty-two amazing stories of some fascinating objects from Swedish history.