LEX
Denmarks National Encyclopedia

Project Information

Denmark’s Nationalleksikon, known as LEX, is a free online encyclopedia featuring over 245,000 articles researched and written by 800 Danish professors. An excellent source of knowledge from the country's leading researchers, communicators, and professionals. The issue: not enough Danes are aware of and use LEX. That's what we set out to change in collaboration with our colleagues at NoA | &Co and NoA Connect.

According to the World Economic Forum, misinformation and disinformation are among the biggest global threats, so the identity had to instill trust and credibility, while also being engaging and playful in expression and experience.

The renewed LEX identity brings a structured yet dynamic expression, reflecting the depth and nuance of its content. A modern logo, inspired by classic encyclopedia crests, features clean typography and a contextual color palette that work together with layered, scalable blocks representing the interconnected journey through tagged information and topics.

Services

Brand design Digital design Art direction Communication Brand activation Production 

Partners

&Co · NoA NoA Connect

Explore

www.lex.dk

A knowledgable journey

Denmark’s Nationalleksikon, known as LEX, is a free online encyclopedia featuring over 245,000 articles researched and written by Danish professors. The renewed LEX identity brings a structured yet dynamic expression, reflecting the depth and nuance of its content.

Campaign components

A new tone of voice and Brand Personality stretch across LEX from digital platform to marketing activities and campaign elements.