Loopia is Sweden’s largest web hosting company offering everything you need to create a website, and launch your business online. We have created a brand new identity to support the change of perception – from a purely technical service, to ‘a partner that helps me turn my ideas into reality’.

The identity is centered around a few core behaviors: evolve, prioritize, hide and reveal, with the sole purpose of creating focus and guidance. The graphic shapes, colors, typography, sound, and even the interactive experience is guided throughout the identity following these behaviors.

To inject emotions and bring the brand closer to people, we have also complimented the visual identity with a down-to-earth tone of voice and an art-directed image style elevating the customers and their dreams.