Loopia
Beyond Simple
Effects of the new visual identity:
– Inspiring design +49%
– Exciting design +41%
– Brand liking +33%
– Purchase intention +31%
– Willingness to pay +23%
– E-commerce conversation rate +11%
Loopia is Sweden’s largest web hosting company offering everything you need to create a website, and launch your business online. We have created a brand new identity to support the change of perception – from a purely technical service, to ‘a partner that helps me turn my ideas into reality’.
The new identity activates radical simplicity for Loopia, in an exciting and emotional way. Focusing on a simple, guided, and carefree experience for the customers, we help more people and businesses realize their plans, hopes and aspirations – and maybe even a dream or two – one simple step at a time.
The identity is centered around a few core behaviors: evolve, prioritize, hide and reveal, with the sole purpose of creating focus and guidance. The graphic shapes, colors, typography, sound, and even the interactive experience is guided throughout the identity following these behaviors.
To inject emotions and bring the brand closer to people, we have also complimented the visual identity with a down-to-earth tone of voice and an art-directed image style elevating the customers and their dreams.
At the core of the concept is a step-by-step transformation: ideas gradually taking shape, dreams evolving and turning into reality. This is visualized and guided using a few core behaviors throughout the design system.
Together with NoA Ignite we have created Loopias new website, focusing on a simple, guided, and carefree experience.
"In close collaboration with Bold we have fundamentally transformed the entire Loopia experience. Our new visual and verbal identity is inspiring, intuitive and distinct. And the results we’ve already accomplished speak for themselves."
To inject emotions and bring the brand closer to people, we have also complimented the visual identity with a down-to-earth tone of voice and art-directed images, elevating the customers and their dreams.
