As the strategic brand partner for Maersk, we worked closely with a cross-disciplinary team to update the brand identity for Maersk. The strength of the identity starts with the Maersk star symbol and their colour. From tuk-tuks to ships, and vans to planes, the Maersk Blue, logo, and symbol are seen the world over and really are the heart of the brand.With the core elements as a springboard, we crafted an expression rooted in simplicity and strength. The identity has the ability to move and adjust across the entire Maersk universe without losing its Maersk DNA. It is both new and inherently Maersk.A new brand marker is added to be a recognisable element across communications and touchpoints. The brand marker is, in essence, another identifiable fingerprint alongside the colour, logo, and typeface. Updated, they will together ensure further brand consistency and help build brand equity as Maersk journeys forward.The partnership with Maersk has been instrumental for composing this identity update, that ensures consistency and heightened brand experiences for the #1 logistics company worldwide.