Minecraft
A Blocky Universe of Play
Project summary
Extensive rebrand of one of the world's best-selling and most popular games. Bold created a holistic brand experience for the entire Minecraft universe moving the iconic brand from just a game to an entire entertainment franchise.



"This extensive effort has always been about respectfully nurturing the legacy of Minecraft’s brand identity. Our motto in this work has been to simplify and amplify Minecraft’s visual language into a cohesive and durable system as the Minecraft franchise now expands into the future”.








Impact
+70%
Distinctiveness Fame
+19%
Purchase intention
+17%
Consideration
+17%
Exciting design
+14%
Creative design








Homevolt
Thinking outside the grid.
Technology & Innovation
Brand Activation, Brand Design, Digital Experience, +3