Nordiska Museet

Past. Present. Future.

Project information

Founded in 1873, Nordiska Museet is Sweden’s largest cultural history museum, with over 1.5 million objects in its collection and five visitor destinations. Nordiska’s new identity is anchored in the museum’s rich cultural heritage, with each building block of the identity pulled from the building's imposing architecture and rich graphic archives. The result is a distinct and adaptable brand identity anchored in history but adapted to the modern communication landscape.

A comprehensive inventory of the museum building's architecture and rich graphic archives provided the foundation for all the building blocks of the new identity. The quatrefoil that appears in the museum's original seal was refined and became the new symbol and framing device. The bespoke headline typeface and wordmark is based on original drawings and engravings found in the museum building. We created a clear brand identity system that unites the entire Nordic Museum.

Impact

+48% Willingness to pay +35% Consideration +57% Visitor increase (new visitor record) +500% Number of group events booked +59% Design uniqueness 86 Net Promoter Score (All-time high)

Services

Concept Development Brand Asset Development Design System Logo Design Custom typeface Design Branded Imagery Art Direction Printed Matter Design Poster Design Branded Environments Brand guidelines

Project partners

Alexander Stutterheim Mats Fahlander Linda Lindstrand Jule Miltz Anders Nord Emil Fagander Elisabeth Toll

Project summary

Brand identity for Sweden’s largest cultural history museum. Anchored in the museum’s rich cultural heritage, we pulled each building block of the new identity from the museum building’s imposing architecture and rich graphic archives.

The quatrefoil that appears in the museum’s original seal was refined and became the new symbol and framing device. The bespoke letterforms in the wordmark originates from drawings and engravings found in the museum building.