OK
Beyond fossil fuels

Summary

OK has embarked on a journey to become a modern and responsible partner in energy solutions, and are therefore transitioning from fossil fuels to cleaner and greener energy sources.

This journey affects all business areas, processes and customer value propositions across OK, and being able to implement a clear, strong brand in this transformation is crucial for success both internally and externally. This is what we’ve helped OK establish.

OK is one of Denmark’s most recognisable brands, with a history that spans over 100 years.The task was to embody the shift in strategy, evolve the brand capabilities and also to redefine the category perception without breaking the recognition built over decades.

An evolution of the visual identity was developed around the idea of being a “Nærværende vejleder” – a present, guiding advisor.

With the launch of its new brand and communications platform, OK announces that it has “OK energy for all”. This means access to all relevant forms of energy for consumers of all kinds. As a guiding advisor OK shows how they understand the challenges and questions consumers might have to the green transition and makes it feel safe and simple for all Danes.

The new OK brand preserves what people instantly recognise as OK while building a new and energetic way forward. A future-ready platform that scales across the company, to new services, partners and markets.

Services

Strategy & Naming Visual identity  Digital design Brand guidelines Brand activation

Collaboraters

Typeface: Trine Rask Campaign: &Co (NoA)

OK Energy

With the transition from fossil fuels to cleaner and greener energy sources well underway in almost all business areas, OK has embarked on a journey to become more than just a traditional fuels provider.