PostNord
Delivering your world to you

Project information

We are proud to reveal the new brand identity for PostNord, the leading supplier of communication and logistics solutions to, from, and within the Nordic region. At the heart of the identity is a dynamic new element we call “the link” — a simple yet adaptable graphic device that reflects PostNord’s role as the connection between sender and receiver. Developed around the existing PostNord wordmark, the link serves as a cohesive foundation for our new layout system, tailor-made typeface, illustration styles and more.

For a brand that’s constantly on the move in an increasingly digital landscape, the identity had to feel truly at home in motion. So, the link was brought to life through a set of dynamic motion principles and intuitive UI behaviors. A tactile set of hero illustrations were then developed around familiar shipping materials to link the digital expression back to the physical nature of the service and the joy of the unboxing experience.

Finally, an expressive new cast of supporting colors were introduced to complement and enhance PostNord’s signature blue hue.

Impact

+95% Sender ID +54% Preference +72% Brand liking +71% Brand trust +21% Brand consideration

Services

Brand Positioning Concept Development Brand Asset Development Design System Illustrations Tone of voice & Messaging Motion Identity UX & UI Design Component Library Website & Mobile Design Truck Livery Design Brand Films Branded Environments Brand Guidelines

Project partners

Åkestam Holst

Project summary

A warm and personal brand identity for the leading supplier of logistics solutions in the Nordic region, building on the idea of being the link between people and the things they care about.

Impact achieved

+95%

Sender ID

+54%

Preference

+72%

Brand liking

+71%

Brand trust

+21%

Brand consideration

Our new graphic device “The Link” derives from the wordmark that reflects PostNord’s role as the connection between people and the things they care about, constantly on the move towards delivering their needs, expectations and dreams to them. It’s the DNA of our new design language.

“Our new brand identity illustrates how our value is based on being the link between consumers and everything they care about. A strong and smart identity that, just like our brand, is dynamic and in constant motion.”

Sophia Kandell
Head of Brand & Communications