Redgo
Driven by dedication
Retail & Packaging
Project information
The well-established road assistance brand Falck Veihjelp is now rebranded to REDGO and launched its new visual identity. As their branding agency, we’re proud to have partnered on this transformation.
The new identity aligns with REDGO’s strategy of taking the lead in roadside assistance, featuring a versatile design system that adapts to various needs. This reflects REDGO’s commitment to being the reliable choice for you and your vehicle. The brand’s signature red now plays an even more prominent role, reinforcing REDGO’s bold and dynamic presence.
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Project summary
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"In close collaboration with Bold we have fundamentally transformed the entire REDGO experience. Our new visual and verbal identity is inspiring, intuitive and distinct. And the results we’ve already accomplished speak for themselves."








