SCA
The force of the forest

Project summary

A meticulously crafted visual and audio identity for Europe’s largest private forest owner that changed the perception of an entire industry and increased the company’s stock value by 32 billion SEK.

SCA case film

”With Bold, we found a partner who became central in the process of redefining the SCA identity. A dedicated, strategic and creative team that challenged us to find our own voice".

Carina Brorman
Interim Brand Manager SCA

Impact

+70%

Stock market value (equal to 3 Billion Euro)

+80%

Stakeholder value


The custom-made typeface SCA Sans is based on the round shapes found in nature combined with industrial graphic cuts. The inspiration comes from how the circular log is transformed into industrially manufactured wood products such as planks and paper.

Nordea
A bank with a pulse

Financial Services
Brand Activation, Brand Design, Digital Experience, +4
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