Scandinavian Airlines

We are very proud to reveal the new aircraft livery for SAS, the leading airline in Scandinavia. The new livery is a continuation of the comprehensive SAS brand refresh introduced by Bold in 2015 and an evolution of the livery launched by SAS in 1998. The new livery has been developed in close collaboration with the SAS inhouse design team.

The most prominent new features are the confident silver SAS logo at the front of the aircraft and the new colour scheme, but there are also more subtle details like the updated flag design and the poems on the inside of the engines. The new livery will be rolled out across the entire SAS fleet starting in November 2019 to coincide with the entry of the new Airbus A350 aircraft into the SAS fleet, the world’s most modern and fuel-efficient long-haul aircraft.

Experience the new livery here

Full case study to follow.

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