Stegra
First of the new

Project information

Stegra, formerly known as H2 Green Steel, was founded in 2020 with a mission to slash the carbon footprint of steelmaking by up to 95%. Responsible for 7% of global CO₂ emissions, changing this sector is critical in the fight against climate change. Since its launch, the company’s purpose has been reshaped to be the accelerator of decarbonization in hard-to-abate industries.

Hard-to-abate industries rely heavily on fossil fuels, making emissions cuts more challenging. Those are the industries Stegra will tackle. And showing that it’s possible in the steel industry, using renewable electricity, to make green hydrogen and reduce the iron ore that goes into the steelmaking, is the first step.

The new brand identity was designed to convey trust and expertise, while embracing an optimistic outlook on the future. Built on the idea of constant renewal and breaking patterns, the sleek, minimalist symbol rising from its own form embodies this vision. This design DNA runs through everything, from the layout system to the custom typography, creating a visual language that breaks free from traditional heavy industry conventions, reflecting Stegra’s ambitious commitment to progress and innovation.

In parallel with the new brand identity, the company chose a new name that embodies its ambitions beyond steel. Stegra is a Swedish word meaning ‘to elevate, step up, or increase’ perfectly capturing the company’s drive to constantly push forward and embrace new challenges. Not only does it reflect their mission but also pays tribute to their Swedish roots.

Client quote

"Our new name and identity reflect our commitment to rising to new challenges and elevating our ambitions, always moving forward. In collaboration with Bold we’ve crafted a brand that captures our purpose and honors our Swedish roots. With this strong foundation, we’re ready to keep building toward the future." — Lina Håkansdotter, Chief Sustainability and Public affairs Officer

Services

Brand Positioning Vision and Mission Statements Brand Story Brand Naming Concept Development Brand Asset Development Design System Custom Typeface Design Tone of voice & Messaging Motion Identity Website Design Launch Campaign Brand Guidelines

Project partners

Playtype Bernd Kopf SandellSandberg

Project summary

Transforming H2 Green Steel into Stegra, a pioneer in the decarbonization of heavy industry, with a new name and brand identity that embodies a clean industrial revolution.

Stegra in numbers

6.5B €

Total funding

2.5M

Tonnes yearly steel production

95%

Reduction in CO2

Stegra is a Swedish word meaning ‘to elevate, step up, or increase’ perfectly capturing the company’s drive to constantly push forward and embrace new challenges. Not only does it reflect the company’s mission but also pays tribute to their Swedish heritage.

"Our new name and identity reflect our commitment to rising to new challenges and elevating our ambitions, always moving forward. In collaboration with Bold we’ve crafted a brand that captures our purpose and honors our Swedish roots. With this strong foundation, we’re ready to keep building toward the future."

Lina Håkansdotter
Chief Sustainability and Public affairs Officer