Stegra
First of the new
Stegra, formerly known as H2 Green Steel, was founded in 2020 with a mission to slash the carbon footprint of steelmaking by up to 95%. Responsible for 7% of global CO₂ emissions, changing this sector is critical in the fight against climate change. Since its launch, the company’s purpose has been reshaped to be the accelerator of decarbonization in hard-to-abate industries.
Hard-to-abate industries rely heavily on fossil fuels, making emissions cuts more challenging. Those are the industries Stegra will tackle. And showing that it’s possible in the steel industry, using renewable electricity, to make green hydrogen and reduce the iron ore that goes into the steelmaking, is the first step.
The new brand identity was designed to convey trust and expertise, while embracing an optimistic outlook on the future. Built on the idea of constant renewal and breaking patterns, the sleek, minimalist symbol rising from its own form embodies this vision. This design DNA runs through everything, from the layout system to the custom typography, creating a visual language that breaks free from traditional heavy industry conventions, reflecting Stegra’s ambitious commitment to progress and innovation.
In parallel with the new brand identity, the company chose a new name that embodies its ambitions beyond steel. Stegra is a Swedish word meaning ‘to elevate, step up, or increase’ perfectly capturing the company’s drive to constantly push forward and embrace new challenges. Not only does it reflect their mission but also pays tribute to their Swedish roots.
Collaboration partners
Typeface: Playtype
3d Animation: Bernd Kopf
Architectural renderings: Sandellsandberg
Stegra is a Swedish word meaning ‘to elevate, step up, or increase’ perfectly capturing the company’s drive to constantly push forward and embrace new challenges. Not only does it reflect the company’s mission but also pays tribute to their Swedish heritage.
"Our new name and identity reflect our commitment to rising to new challenges and elevating our ambitions, always moving forward. In collaboration with Bold we’ve crafted a brand that captures our purpose and honors our Swedish roots and where it all began, in Boden. Our long-term ambition extends beyond steel and reflects the three platforms we stand on already today: green hydrogen, green iron and green steel. With this strong foundation, we’re ready to keep building toward the future."
