The North Alliance
The North Alliance (NoA) is a Nordic independent network founded in 2014. A Nordic challenger to the established networks creating a bridge between traditional craft and innovative development. Bold was tasked to create the brand identity for NoA, and we built a stage for creativity and change.
Most multinational creative agencies have quite boring and static identities, so as a contrast we developed a living, playful and dynamic identity for NoA that reflects the creativity that goes into every partnership and project.
We turned the O in the NoA logo into a dynamic element. A stage for creativity and change. The O becomes the building block of the identity, expanding to contain text, images and graphic elements while the N and A create consistency and reliability.