Youty
Empowering You

Project information

Youty Group was founded in 2020 as the result of a merge between the three Nordic beauty sites Blush, Eleven and Nordicfeel. They are now one of the top players in the Nordic online beauty space with over 25.000 different products within beauty and wellness. We have created the name, strategy and brand identity for Youty.

We have created an aspiring and confident verbal and visual tonality, where you are urged to dare to be yourself. The holistic design concept celebrates the individual, contrasts and differences – creating an open, inclusive and tolerant brand that inspires you to go your own way and to feel beautiful while doing so.

Youty seek to diminish their environmental impact and everything from choice of suppliers to packaging and traveling has been closely scrutinized. Their No Air e-commerce concept has reduced transport by 300 trucks per year, 5 tons of disposable plastic has been cut, and more than 1.5 MSEK has been donated to WWF in their work towards a clean ocean.

Services

Brand Positioning Brand Naming Brand Story Concept Development Brand Asset Development Design System Tone of voice & Messaging UX & UI Design Website Design Campaign Design Brand Guidelines

Project partners

Linnéa Amundson

Project summary

Youty Group are one of the top players in the Nordic online beauty space. Bold was asked to create everything from the name, strategy, position, brand identity and website.