iZettle
Small business's best friend

Project information

iZettle, one of the fastest-growing companies in Europe, has quickly expanded from card payments to becoming a one-stop shop for small business owners. iZettle tasked Bold with a comprehensive re-branding that would inspire the most important part of the brand – the iZettle users. The result: a highly effective design program with instant recognition in both static and moving media.

The previous identity focused heavily on the physical product, the card reader, and the benefits of the technology but not so much on the emotional aspects of running your own business. We wanted to create a dynamic brand that could represent the vast variety of iZettle users around the globe, and make them feel part of the brand.

By showing an honest, real world picture of what it’s like to run a business, we instill trust but also motive people to take their first step to start and run your own business. The new identity capture the positive energy of small business owners and that has the ability to adapt to different categories of products and services. The flexibility of the identity has not just enabled iZettle to stay relevant towards existing and future customers, but also create instant recognition and endless expressions in static and moving media.

Impact

+100% Top of mind increase +83% Brand consideration Acquired by PayPal for 2,2 billion dollars Global launch in 12 countries simultaneously Ranked as one Europe’s fastest growing companies

Services

Brand Positioning Brand Platform Concept Development Brand Asset Development Design System Tone of voice & Messaging Motion Identity UX & UI Design Component Library Website & Mobile Design Brand Films Branded Environments Brand Guidelines

Project summary

Transforming a Swedish start-up into one of the fastest growing companies in Europe. A comprehensive rebrand aimed to inspire the most important part of the brand – the users.

Impact achieved

+100%

Top of mind increase

+83%

Brand consideration

2.2

Acquired by PayPal for 2.2 billion dollars

12

Launch in 12 markets simultaneously

+

Ranked as one Europe’s fastest growing companies

"Bold has given iZettle a look and feel suitable for Europes leading fintech company. An identity that speaks to small businesses owners around the world."

Patrik Karlsson
Brand & Creative Lead