A unified TV 2 experience
National broadcaster TV 2 is an important part of Norwegians everyday life. In order to bring TV 2 closer to Norwegians we have developed a new brand identity to position TV 2 for the future. The design concept is built on the knowledge that the modern Norway is diverse and the role of TV 2 is to unite different stories, see things from all perspectives and tell the stories, that without us, won’t be told.
We have crafted a rich toolbox. A new logo act as a symbol of unification and accommodate for use a cross a multitude of channels. A custom typography helps build character, our colour palette provide depth and distinction, and digital behaviors, motion principle and sound design further adds to the full brand experience. The new identity will be launched in the summer.