AdWeek x Bold
We are humbled, happy and proud to have been invited by Adweek to talk about how to use branding to create internal pride. Adweek is the leading source of news and insight serving the brand marketing world and reaches an engaged audience of more than 6 million professionals around the globe. Our two founders Oskar Lübeck and Carl-Fredrik af Sandeberg use the work for our amazing clients Scandinavian Airlines, Zettle and Mojang Studios to talk about the importance of emotional values and the internal/external perspectives in brand identity creation. Big thanks to our friends Digge Zetterberg Odh and Ritchie Yoshikawa at Frontify for hosting the event.