Welcome Ted Carlström
Say hi to our most recent co-worker, Ted Carlström!
Ted joins as our new Head of Client Directors in our Stockholm office. He brings his extensive experience from working with global brands and local start-ups within a variety of industries ranging from fashion, infrastructure, tech and automotive to FMCG and cultural institutions. Prior to joining Bold he worked at renowned branding agencies Stockholm Design Lab, Kurppa Hosk, Brand Union and Fitch with clients such as Polestar, H&M, Absolut and Ericsson.
“Many smart things have been said about branding and design and I too believe design is the strongest tool around to make our lives better in different ways. But, in a time when everyone understands the value, can find similar insights and machine learning advances, design and branding need to deliver beyond problem solving. I believe the true mastery lies in the bridging of insights and strategy into creative direction and that simple, strong ideas matter more than ever in order to differentiate, impact and to create long lasting value. With their balanced set of creative strategists and strategic creatives Bold is particularly well positioned for the task” says Ted.