Bikeloop
Get on the loop

Project information

Bikeloop’s innovative container-based system stores up to 30 bikes in just 7.8 sqm, making urban bike parking more efficient. With a focus on a user-friendly and engaging brand experience, Bold developed a welcoming and inclusive brand voice, identity, and toolbox, simplifying a high-tech product for investors, partners, and bikers alike.

The brand identity is rooted in Bikeloop’s collaborative spirit, encouraging movement and exploration. Inspired by the paternoster system, we created a vertically looping design system, reinforcing continuous motion. The geometric custom font further enhances the themes of biking, movement, and simplicity.

To ensure Bikeloop’s commercial success, we tackled key user pain points, making the parking experience as seamless as possible. Through extensive app mapping, we optimized onboarding, booking, and bike retrieval, bridging the gap between the physical and digital experience. Competing with simple, free parking solutions, we had to create an intuitive, value-driven alternative that Norwegian bikers would embrace.

Collaboration is key to integrating Bikeloop into urban environments. The guiding brand essence ‘Boosting urban mobility through collaboration’ ensures the service feels city-owned rather than commercial. As Bikeloop expands, new products will further enhance safety, ease, and sustainability.

The Bikeloop Hub, the latest addition, is a modular, factory-ready solution that includes the Bikeloop unit, a SaaS Admin Suite, and a user-friendly app — all adaptable to different urban settings, making city cycling safer and more accessible.

Client quote

"We wanted to build a service uniting everyone on bikes in urban settings. Getting Bold in as a partner from the very start has been crucial for the launch. The team has been a driving force for finding strategic directions, creative excellence, and creating user-friendly brand experiences with a humoristic tone of voice and simplistic yet engaging design executions." — Hedda Heyerdahl, Founder

Services

Concept Development Brand Asset Development Design System Illustrations Tone of voice & Messaging Motion Identity UX & UI Design Component Library Website & Mobile Design Campaign Design Branded Environments

Project Partners

Letters from Sweden

Project summary

A user-friendly brand identity for Bikeloop, a compact bike storage solution that fits 30 bikes in just 7.8 sqm. Our design simplified the parking experience, making it engaging and sustainable for bikers and urban communities.

The motion behavior is inspired by the paternoster system inside the hub, a never-ending loop. We built a design system that constantly loops vertically and encourages you to move.

"We wanted to build a service uniting everyone on bikes in urban settings. Getting Bold in as a partner from the very start has been crucial for the launch. The team has been a driving force for finding strategic directions, creative excellence, and creating user-friendly brand experiences with a humoristic tone of voice and simplistic yet engaging design executions."

Hedda Heyerdahl
Founder