Nordea
A bank with a pulse

Project information

With their 31,000 employees and over 11 million bank customers, Nordea is the third largest bank in Europe. But the big banks have never been more challenged by new players or more questioned by society than now. So we created a more human identity with focus on making Nordea come to life.

Nordea was seen as static and cold, far away from what customers today expect. Our challenge was to build a unifying and distinct brand identity that could unite all of their business areas, products and services. The identity had to be based on a simple but intelligent idea that could be understood internally and executed externally.

We did a comprehensive rebranding of every part of Nordea, keeping only the name, with focus on making Nordea come to life. ”A bank with a pulse” became our guiding star when we redesigned the logotype, created the pulse-symbol, drew the custom made typography and updated everything from color palette and image style to websites, printed materials and physical environments.

Impact

The Nr.1 brand to strengthen its image in the Swedish market (2019)

Services

Brand Positioning Concept Development Brand Asset Development Design System Tone of voice & Messaging Motion Identity UX & UI Design Component Library Website & Mobile Design Brand Films Branded Environments Brand Guidelines

Project partners

Letters from Sweden McCann Stockholm

Project summary

A comprehensive rebranding of Europe´s third largest bank. We built a bank fit for modern society – a bank with a pulse.

Impact achieved

#1

Brand image strength in Sweden

“We’re proud that Bold has helped us create a distinct, digitally driven visual identity anchored in a strong idea. It perfectly embodies our customer-focused strategy and strengthens the Nordea brand, equipping us for the future. Throughout the process, Bold has been proactive and reliable, successfully navigating the complexities of working with a large organization like ours.”

Magnus Aurell
Brand & Creative Director, Nordea