Checkout.com
Future of payments

Project information

Checkout.com, founded by Forbes-awarded entrepreneur Guillaume Pousaz, is a global powerhouse in digital payments, valued at $40 billion and recognized as Europe’s most valuable fintech startup. Trusted by major brands like Netflix and Pizza Hut, Checkout.com empowers businesses worldwide with seamless, secure, and scalable payment solutions, processing billions in transactions that help companies expand, optimize revenue, and elevate customer experience.

To embody this commitment to high performance, we developed a brand identity rooted in a “mindfully reductive” approach, designed to cut through complexity with an accessible and powerful simplicity. From the streamlined color palette to carefully crafted interactions, every aspect of the brand reflects Checkout.com’s dedication to high performance—making even the most complex transactions feel seamless and responsive across all customer touchpoints.

This rebranding solidifies Checkout.com’s position as the high-performance leader in digital payments. By centering the brand on efficiency, reliability, and client success, Checkout.com affirms its role as a trusted partner, one that empowers businesses to thrive and redefines the possibilities of high-performance payments on a global scale.

Services

Brand Positioning Concept Development Brand Asset Development Design System Assets Production Tone of voice & Messaging Motion Identity UX & UI Design Website & Mobile Design Launch campaign Brand Guidelines

Project partners

Giacomo Bagnara / Synergy Art Colophon Foundry Lex Courts

Project summary

Brand identity and digital experience for the most valuable fintech startup in Europe. We elevated the brand by being mindfully reductive in everything from colors to interactions and built a brand focused on cutting through complexity.

Checkout in numbers

$40B

Peak valuation

26K+

Transactions per minute

45%

Net revenue growth in 2024