As global soundtracking platform Epidemic Sound moves from providing a transactional audio library to becoming a true partner for creators, they need a brand that looks, moves, and speaks like the creative partner they really are.

The solution is a flexible design system infused with fun and feeling that allows for endless variations for any touchpoint. Inspired by their users’ creativity and the editing interface they’re familiar with, the new identity features a sober, geometric foundation that is then jam packed full of rich eclectic collages, inspiring imagery, and a healthy dose of irreverence and cats.

The result is a radical shift from category norm to creative juggernaut. The vibrant expression reflects the incredible creativity generated by creators, and allows the brand to infuse fun and feeling into every touchpoint.