Henning Larsen
It begins with curiosity

Project information

At Henning Larsen, everything begins with curiosity. As a multidisciplinary architecture studio specializing in architecture, landscape, urbanism, and interiors, they are celebrated for their inquisitive approach—asking bold questions, uncovering fresh perspectives, and crafting user-centered solutions that address the challenges of today and tomorrow. This spirit of curiosity lies at the heart of their creative process, driving their vision for a sustainable, people-centered future.

When tasked with extending their brand identity, we sought to channel this ethos into a cohesive design system and digital platform. The result reflects the dynamic, layered world of Henning Larsen: a studio buzzing with creativity and ideas, filled with sketches, prototypes, innovative software, material samples, and the occasional bare-footed architect. The design embodies their philosophy of creating meaningful change, rooted in context, culture, and human connection.

The visual language takes inspiration from the first line drawn on a blank page—the genesis of any creative journey. That initial stroke symbolizes infinite possibilities, evolving into a network of shapes and forms that culminate in transformative architecture. This motif guides the entire brand system, from its digital platform to its visual identity, mirroring the exploratory and iterative process of design itself.

Central to the brand identity is Henning Larsen’s commitment to sustainability. Addressing themes such as decarbonization, biodiversity, circularity, and societal liveability, the visual system integrates organic orbs—dynamic forms that transform to reflect materials and ideas. These orbs serve as a metaphor for Henning Larsen’s capacity to shape impactful, sustainable solutions on both a micro and macro scale, from prototyping to city-wide interventions.

Through this reimagined identity, Henning Larsen’s brand becomes a seamless extension of their studio’s curiosity, creativity, and commitment to a better future—inviting others to join their journey of exploration and innovation.

Services

Concept Development Brand Asset Development Design System Tone of voice & Messaging UX & UI Design Website & Mobile Design Brand Guidelines

Project partners

Dept

Project summary

A reimagined identity and digital platform for multidisciplinary architecture studio Henning Larsen. A seamless extension of their curiosity, creativity, and commitment to a better future.

Henning was only 20 years old when he drew his dream house. Across 50 pages, he described every detail of the house in both words and sketches - this one envisioning the view from his car turning into his driveway. This was in 1946. He was accepted at the Royal Danish Academy - School of Architecture three years later.